Thank you Björn!

We’re exporting our wines to Sweden

We started exporting our wines to Sweden at the beginning of February. In common with other Nordic countries, Sweden has quite a special distribution structure.

On the one hand, the state, through the Systembolaget, has a monopoly on shops for the retail sale of wines and spirits to the whole country. There is also a free market sector, the HORECA (hotels, restaurants and catering services), which may sell alcohol in its own establishments. We have every reason, then, to congratulate our importer for doing a great job, and for introducing our wines to the state monopoly, the sommeliers and the specialist press. You can read the article which appeared in a leading Swedish magazine on March 25th by clicking here! We’ll continue to work hard and promote our project!