Au jour le jour

Thank you Björn!

We’re exporting our wines to Sweden

We started exporting our wines to Sweden at the beginning of February. In common with other Nordic countries, Sweden has quite a special distribution structure.

On the one hand, the state, through the Systembolaget, has a monopoly on shops for the retail sale of wines and spirits to the whole country. There is also a free market sector, the HORECA (hotels, restaurants and catering services), which may sell alcohol in its own establishments. We have every reason, then, to congratulate our importer for doing a great job, and for introducing our wines to the state monopoly, the sommeliers and the specialist press. You can read the article which appeared in a leading Swedish magazine on March 25th by clicking here! We’ll continue to work hard and promote our project!